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Chiara's Story - Cancer Won't Be My Last Dance

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CANCER WON’T BE MY LAST DANCE

Chiara’s Story.

Chiara’s professional ballet dreams were just getting started at The Washington Ballet when her life took a major detour. through a series of misdiagnosis, Chiara discovery her severe leg pain wasn’t simply from the hard work demanded in training each day.

 
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When Chiara finally sought a second opinion at montefiore, they discovered is was a rare and deadly form of bone cancer, Ewings Sarcoma.

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“Cancer won’t be my last dance” is a story of one powerful girl’s overwhelming determination to return to the stage and finish what she started.

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Chiara’s story becomes The latest installment in a series of ‘Montefiore patient story’ campaigns.

 
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Hero Film

as dancers, we have a lot to say.
We just say it all through movement.
— Julie Kent

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Behind The Scenes

Julie Kent Interviews


 

we created a full 360 campaign around Chiara’s story.

 

Print & billboard

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Web Story


the Initial proposed print and ooh layouts

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